Marketing

Below are the marketing strategies we use when selling real estate. Depending on the situation of the property being sold, some of the strategies are used more than others. Please contact us if you have real estate needs. We can help!

JRL GROUP GENERAL MARKETING STRATEGIES


Internet Marketing
Our Web site is www.JRLgroupOnline.com. On average, our Web site receives 4,000 + hits per week mostly from consumers searching for their individual real estate needs.

Web sites: All of our listings are posted on the following Web sites …and are channeled into our main Web site, www.JRLgroupOnline.com where prospective buyers can view and print online brochures; see virtual tours, and more.

www.REMAX.com the official consumer site of RE/MAX
www.washingtonpost.com the official site of The Washington Post Newspaper
www.realestatejournal.com via the Wall Street Journal (www.wjs.com)
www.Realtor.com the nation’s number one real estate site by consumers
www.homesdatabase.com a popular site in the metropolitan area where consumers can search the MLS
www.move.com The top rated and high traffic consumer real estate search Web site
www.remax-preferred-vienna-va.com the official site of RE/MAX Preferred Properties
http://washingtondc.craigslist.org one of the most valued classified resource on the Internet
www.JRLgroupOnline.com our official Web site – all of these Web sites listed channel into our main site which has virtual tours and receives on average 3000+ hits each week
www.washdiplomat.com is a monthly tabloid-style newspaper Web site that provides excellent exposure to diplomats, dignitaries, and politicians.
www.dupontregistry.com a nationwide publication for luxury homes (posted here if applicable).
www.uniquehomes.com a nationwide publication for luxury homes (posted here if applicable).


Print Media
The following print media publications have proven to yield the most results and are known to be the most popular for private consumer real estate searches that are not done on the Internet. Studies show that most private consumers use the Internet in their individual searches.

The Washington Post
The Washington Diplomat
The Wall Street Journal
Times Community Newspapers
Unique Homes Magazine
DuPont Registry Magazine


Open House
Brokers Opens
We hold an initial brokers open when the situation calls for it. This is a catered event typically held during a Tuesday late morning to early afternoon. We advertise extensively for this and our goal is to get as many working Realtors and Brokers to come out and preview the property. A good brokers open will include 50 or more agents. We use this as an opportunity to kick off the marketing and to network with agents who may have prospective buyers.
Open Houses
We hold regular open houses when it is appropriate. Our goal with an open house is to make the property available to those looking on the weekend. We do this generally when we do not have our own buyers for our properties.


MLS
All listings go into the multiple listing system (MLS) unless otherwise specified by our clients. This is the most effective method of providing access to your property to other licensed real estate professionals. Only licensed professionals are able to enter a listing via the MLS. We at JRL Group have the ability to know who and when an agent has viewed the property and therefore we monitor all activity and follow up with all agents to encourage offers and to get feedback.


Direct Mail
We often send out direct mailings targeting strategic areas, our clients and other buyer locations to promote existing properties for sale. We do this when the situation calls for it, for example, if we are selling a townhouse, we might send direct mailings to condos in a 10 mile proximity promoting a “time to upsize.”


Flyer
We have flyers located on our signs for drive by prospects and we also post these in local stores, shops and restaurants when appropriate. We utilize a service that delivers flyers to every licensed real estate agent in the Northern Virginia, Washington, D.C., and Maryland metropolitan areas. We also mail flyers to target areas.


Networking
We network with our buyer clients, our past clients, and other Realtors to provide you with the highest level service to help sell your property as quickly as possible, as hassle free as possible, and for the maximum amount the market will bare!


Our marketing strategies ensure maximum exposure for your property and vary depending on your individual situation. We are simply the best qualified and the most experienced to sell your property in the Washington, D.C. Metropolitan Area.

 

 


© 2003 JRL, Inc.